About the project

Rebranding is no easy feat, but when our friends at GigPro (formerly SideGig) approached us about giving their brand an updated look, we knew we were up to the challenge. Their main focus was to preserve the approachable brand voice they had established while adding in timeless elements and a bit of polish that will allow them to scale their brand image as they scale their operations.

Once we worked with them to nail down a clear vision, we started from the bottom—we overhauled the entire look and feel of their brand, redesigned their website, updated their social media presence, and provided them with new print materials to pass out to potential clients. With a laid-back, yet professional brand image, we’re confident that no matter where GigPro expands, this branding will carry them there.