About the project

Port City Media helped Daniela’s Downtown, a newly launched boutique marketplace, establish a fresh brand identity that highlights its premium selection of wine, cheese, beer, produce, coffee, pastries, and snacks. We designed a modern logo, inviting color palette, and cohesive brand identity and signage to create a welcoming yet upscale atmosphere. The new branding has successfully positioned Daniela’s Downtown as a destination for high-quality, locally-sourced products, driving increased foot traffic, customer engagement, and sales.