German Brewery Identity Refresh
About the project
Working on a logo refresh for our friends Cast-Brauerei in Germany gave us a chance to flex our creativity in a whole new way. As an American-style brewery in Stuttgart, we wanted to combine both elements of the brand into a single logo that stands out.
We combined a bear (for California) and a stag (for Stuttgart), and plenty of hop illustrations to showcase what they do best. We also created some pictorial and text-only versions with a consistent feel so they can adapt this logo to be used in a variety of locations on their branding materials.
![German Brewery Identity Refresh](https://i0.wp.com/portcity.co/wp-content/uploads/2020/01/Cast-Brauerei_LogoRefresh_TraditionalLogo_Option2-1.png?fit=1920%2C1080&ssl=1)
![Cast Brauerei_LogoRefresh_traditionalLogo_option1](https://portcity.co/wp-content/uploads/2020/01/Cast-Brauerei_LogoRefresh_traditionalLogo_option1-960x540.png)
![Cast Brauerei_LogoRefresh_traditionalLogo_option1_mock](https://portcity.co/wp-content/uploads/2020/01/Cast-Brauerei_LogoRefresh_traditionalLogo_option1_mock-960x540.png)
![Cast Brauerei_LogoRefresh_TraditionalLogo_Option2 (1)](https://portcity.co/wp-content/uploads/2020/01/Cast-Brauerei_LogoRefresh_TraditionalLogo_Option2-1-960x540.png)