St Johns Fragrance Co.

About the project

St Johns is is an iconic Men’s Fragrance brand that has been making signature scents for over 70 years headquartered in Connecticut, but branded to represent the Virgin Islands. We met them in 2020 and have since helped them re-shape their logo and brand identity and messaging, re-design their product packaging and providing design support for new products, and take over their Shopify site design and development to enhance the user experience on visual and functional levels.

We currently work closely with them on a weekly basis to pitch new brand campaign ideas, implement updates to products, discounts, customer service, and their ever evolving collections. Since 2020, we’ve seen a huge uptick in product sales, and have leveraged an incredible relationship with the St Johns team instilling trustworthiness to represent their brand as their agency of record.