So, you’re ready to start using Facebook Ads for your business? First, congratulations! Setting up Facebook Ads may seem overwhelming, but they’re a great (and inexpensive) way to get your business in front of an even larger audience than your social media strategy is already reaching.
If you’re ready to start but aren’t quite sure where to start, you’re in the right place. This quick little guide has everything you need to know before you get started, and will walk you through the flow of the dashboard to help you customize your ad to your (and your customers’) liking!
First, Start With a Strategy
Facebook Ads are fantastic because of how detailed they allow your targeting to be, but if you don’t start out with a clear idea of what you’re looking for, it can lead to a less-than-cohesive strategy. There are a few important things to consider before you get started:
- What service or special am I advertising with this ad?
- Who am I trying to reach?
- Where is my audience at in the buyers’ funnel?
- What is the goal of my campaign?
Once you have these questions answered, you can start developing your ad for real.
Determine Your Marketing Objective
This is the first step in the creation flow on the dashboard, as it sets the tone for the remainder of your ad design. You will be given a list of marketing objectives to choose from such as Lead Generation, Website Traffic, Brand Awareness, or General Conversions, which will allow you to hone your ad in to target exactly the metric you’re going for.
Choose Your Audience Parameters
Here is where you have the opportunity to decide exactly who you want to see your ad. You can target based on location, interest, demographics, and even target people who have already interacted with your site if you have the Facebook Pixel installed. You want your audience to be refined enough to target qualified leads, but not so small that it isn’t reaching enough people — you may want to play around here to determine exactly what audience size works best.
Set a Budget
Your budget is an important part of your ad setup because this is what determines how many eyes will be on your post. While even a small investment will likely yield you results, the more you invest, the higher your return will generally be.
Design Your Creatives
Here is where you get your opportunity to shine—as in, this is the customer-facing part of your ad, so it’s important that it looks great! You can set up a single image, carousel, or even a video to accompany your ad’s text, but whatever you choose, make sure it is high-quality and aesthetically pleasing. From there, you will fill in your headline, your ad copy, and your link description and make sure it all looks great before it’s time to publish.
If you need some guidance with setting up your Facebook Ads, we’re here to help. Contact us so we can provide you with a customized marketing strategy to help you get in front of the most qualified leads around.