A Brief Overview of the Top Social Media Platforms for Business Marketing
Social media has been a pinnacle of digital marketing for years, but with seemingly constant changes to the platforms, it can be difficult to gather the facts if you’re new to the game. While it can feel overwhelming to learn about these tools, for businesses, …
Harnessing User-Generated Content: Encouraging Customers to Generate Content and Its Benefits
In the realm of digital marketing, user-generated content (UGC) has emerged as a powerful force. It’s no longer just about brands pushing their messages; it’s about customers becoming active participants in the conversation. In this blog post, we’ll explore the concept of UGC, why it’s …
The Power of Influencer Marketing: How to Find and Collaborate with Influencers
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a dynamic strategy that can significantly impact a brand’s reach, engagement, and overall success. Collaborating with influencers allows businesses to tap into their established audiences, build trust, and create authentic connections. In this …
The Ultimate Guide to Building an Effective Content Marketing Strategy
In the ever-evolving digital landscape, content marketing has emerged as a pivotal aspect of any successful marketing strategy. Creating valuable and engaging content not only helps businesses build brand awareness but also establishes them as industry thought leaders. However, without a well-defined content marketing strategy, …
5 Tips for Mastering Digital Marketing in Real Estate
In today’s fast-paced real estate industry, mastering digital marketing is crucial for staying ahead. At Port City Media, we’re here to help you optimize your digital efforts and achieve real estate success. Here are some valuable insights and actionable tips to enhance your online presence, …
Email Marketing Best Practices for 2023 and Beyond: Embracing the Future of Customer Engagement
Email marketing continues to be a dynamic and indispensable channel for businesses to connect with their audience. As we enter 2023, the world of email marketing is evolving rapidly, driven by technological advancements and changing customer preferences. To stay ahead of the curve and make …
How Your Brand Can Take a Stand: A Guide to Social Issues in Marketing
You’ve likely heard that the modern shopper is more belief-driven than ever before, and there is ample data to back that up. Belief-driven consumers now make up the majority across all ages and income levels, meaning that shopping with intent is one of the newest …
Short-Form Video Tips: Instagram Reels vs. TikTok
If you’ve been on social media recently, you have likely noticed that videos are everywhere—even places where they didn’t used to be all that present. While everyday users are posting more videos, brands are, too. In fact, in 2022, 89% of marketers reported they were …
Why Use Hashtags in Social Media Marketing, Anyway?
Hashtags—strings of characters after the # symbol used on social media networks—have been around for ages, but are you using hashtags in social media marketing to their full potential? Originally started on Twitter in 2007, hashtags have long been providing a way for people to …
Increase Social Media Engagement on Every Post
By now, we’ve all heard about how a proper social media strategy is pretty much non-negotiable for any business, but if you’ve already implemented one, you may be wondering what happens next. Without high engagement, social posts can feel more like shouting into a void …
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