Category: Social Media

You’ve likely heard that the modern shopper is more belief-driven than ever before, and there is ample data to back that up. Belief-driven consumers now make up the majority across all ages and income levels, meaning that shopping with intent is one of the newest …

Social media is good for a lot of things—keeping in touch with your audience, giving users relevant information about your business, and spreading the word about specials and deals are the main things that come to mind, but does social media impact SEO as well? …

Advertising on Facebook is a smart way to show off your business. Not only is Facebook a huge social platform with many potential customers, but its detailed targeting options and clear metrics allow you to keep your advertising investment low while still learning tremendous amounts …

For brands investing in content marketing on social media, those first couple posts can feel like a shot in the dark. If you don’t know who your audience is or what they want to see, it can be difficult to create a posting strategy you’re …

What are your thoughts on content marketing? Everyone seems to be doing it lately, but how many companies can you think of that are doing it well? And if you own your own company, how do you even decide what content to market in the …

Signs of spring are in the air, and after our long and unconventional winter, it feels extra exciting this year! The days are getting longer, blooms are popping up all over, and soaking up the sun is possible once again. While in many ways spring …

With the country dealing with unprecedented social distancing guidelines, the need to make use of technology to stay connected is more pressing than ever before—especially for brands. One of the newest (and most successful) ways to do this is by going live on Instagram or …

It’s a bit cliche to talk about how much of a rollercoaster we’ve had this year, but it does bear repeating—it’s been a wild ride. While many businesses have been thrown for a loop, it has certainly shown us the importance of being adaptable and …

Hashtags—strings of characters after the # symbol used on social media networks—have been around for ages, but are you using hashtags in social media marketing to their full potential? Originally started on Twitter in 2007, hashtags have long been providing a way for people to …