Category: Social Media

You’ve likely heard that the modern shopper is more belief-driven than ever before, and there is ample data to back that up. Belief-driven consumers now make up the majority across all ages and income levels, meaning that shopping with intent is one of the newest …

If you’ve been on social media recently, you have likely noticed that videos are everywhere—even places where they didn’t used to be all that present. While everyday users are posting more videos, brands are, too. In fact, in 2022, 89% of marketers reported they were …

Hashtags—strings of characters after the # symbol used on social media networks—have been around for ages, but are you using hashtags in social media marketing to their full potential? Originally started on Twitter in 2007, hashtags have long been providing a way for people to …

By now, we’ve all heard about how a proper social media strategy is pretty much non-negotiable for any business, but if you’ve already implemented one, you may be wondering what happens next. Without high engagement, social posts can feel more like shouting into a void …

Social media has been a pinnacle of digital marketing for years, but with seemingly constant changes to the platforms, it can be difficult to gather the facts if you’re new to the game. While it can feel overwhelming to learn about these tools, for businesses, …

There are a lot of social media platforms out there these days. From tweeting to blogging to obscure video apps, you can connect with anyone, anywhere, utilizing nearly any medium. However, if you’re a brand or business trying to expand your reach, the most important …

It’s a bit cliche to talk about how much of a rollercoaster we’ve had this year, but it does bear repeating—it’s been a wild ride. While many businesses have been thrown for a loop, it has certainly shown us the importance of being adaptable and …

So, you’re ready to start using Facebook Ads for your business? First, congratulations! Setting up your first Facebook ad may seem overwhelming, but it’s a great (and inexpensive) way to get your business in front of an even larger audience than your social media strategy …

Social media is good for a lot of things—keeping in touch with your audience, giving users relevant information about your business, and spreading the word about specials and deals are the main things that come to mind, but does social media impact SEO as well? …

For most businesses, social media serves primarily as a sales tool. While connecting with customers and creating noteworthy content is a nice aspect of social media marketing, for the majority of business owners, it all comes down to the bottom line (and for good reason!). …