For the majority of industries out there, the peak shopping season has officially arrived! The holidays are a magical time of year, but they also bring a lot of pressure with them, both personally and professionally. Trying to hit your Q4 goals, keep up with demand, and handle the personal obligations that always seem to pop up at this time of year can keep anyone busy. Thankfully, with these creative holiday promotions for your small business, you can make the most out of this time of year without overextending yourself through the season.
The holidays can make up to 30% of a retailer’s annual sales, so if you plan your year around a holiday boost in revenue, you are certainly not alone! Since offering extreme discounts that require extra work is likely the last thing that business owners want to do, these unique holiday promotions can be a good way for small businesses to provide customers with perks while still keeping things simple from your business’ perspective.
Unique Holiday Promotions for Small Businesses
Try a Gift Card Bonus Offer
If you sell gift cards to your business, you are well posed to try out a gift card bonus offer this holiday season. Gift cards make a fantastic gift, and if you offer purchasers a bonus gift card when they make a minimum purchase, you can help them get even more holiday shopping done in one fell swoop! Typically, businesses will offer a bonus $25 gift card when you purchase $100 in gift cards, but you may want to alter that structure depending on your pricing and average sale amount.
Run a Holiday Contest
Contests are an extremely fun way to interact with your customers online, especially if they receive a holiday related twist. Creating a contest for the best ugly sweater or photo of a dog dressed like Rudolph can increase your social media engagement and give you a great way to chat with your customers. Whether the grand prize is a gift card, a service or a product, your customers will love the chance to participate.
Send a Virtual Christmas Card
Email marketing continues to be an extremely important way for businesses and customers to stay in touch, especially when it comes to sharing sales and promotions. Because customers are likely inundated with discount emails this time of year, you can set your business apart by tying any coupon codes to a virtual Christmas card. Snap a photo of your staff in festive gear or your office Christmas tree, and include a coupon code at the bottom—you can say “thanks for being a customer” and “Merry Christmas” all in one, while also standing out from the crowd!
If you need help figuring out how to make your marketing stand out this holiday season, we would love to chat! Contact us today for more information about the services we offer.
