A Guide to Using Customer Reviews as a Marketing Campaign
For any type of business, having and leveraging the power of customer reviews is one of the best investments you can make into your success. Studies have found that the average customer reads at least 10 reviews before they decide that a business is trustworthy—and …
How Can Your Brand Utilize QR Code Marketing?
Many brands have turned to QR code marketing for a variety of uses—from doing away with paper menus at restaurants to placing codes right on advertising material so users can quickly scan to get more information. But what are these mysterious codes, and how does …
How to Craft Content That Helps Your Business’ SEO
When investing in a content marketing strategy, it is important to get the most bang for your buck. Good content marketing always serves a few purposes: Educating your audience, showcasing your brand’s expertise, and boosting your search engine ranking. That’s why it is so important …
How to Repurpose Content Marketing Material
Making clean, quality content marketing material isn’t easy. It’s a true passion of ours, but even though we love it, we know it can be a ton of work! Figuring out what kind of content your audience wants takes true expertise—which is why once you …
Creative Promotions Your Business Can Offer to Customers Right Now
While things have changed quite a bit for businesses over the past few weeks, we have been so impressed by how everyone has pivoted their models to transition to the new normal of social distancing. We’ve been watching how some of our favorite businesses make …
Is Content Marketing Worth it for Niche Industries?
If you’ve been interested in expanding your company’s audience and reach, you’ve likely heard reports about how impactful a good content marketing strategy can be—and it’s true! If done correctly, content marketing is a fantastic way to make your company stand out from the crowd …
The Power of Productivity: 3 Ways to Get Things Done
Oftentimes, the key to productivity comes down to discovering the best habits that work for you. If you’re struggling to even get started, these three habits will inspire you to head in the right direction. 01. Make Lists It can be incredibly overwhelming when you’re …
Why Authenticity is Key to Successful Content Marketing
To say that the current climate for marketers is unprecedented would be an understatement—as we finally approach the light at the end of the tunnel in regards to the coronavirus pandemic, marketers in every industry have been dealing with curveball after curveball throughout the past …
Ideas for Customer Appreciation Initiatives
Spreading kindness is always a good idea—especially if you’re a business looking to spread kindness to your customers! Your loyal fans are a big reason why your business has become successful, and finding creative ways to keep them engaged is a smart retention strategy. Making …
Our Favorite Team Communication Apps for Working Remotely
If your team has recently transitioned to working from home, communication is one of the biggest hurdles you might be facing right now—and with good reason. If you’re used to popping over to someone’s desk or jumping in a meeting room to clarify details on …