3 Reasons Why Slack’s Logo Design Is Successful
If you haven’t heard of it, Slack is an internal communication tool that offers messaging, file management, and collaborative tools for all businesses. This productive interface delivers a cooperative experience for your employees and is one of the leading communication tools for today’s top innovators. …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
The New 2021 Port City Promo Video
We’re very excited to show you a glimpse into what we’re all about and what it’s like to work with us on a project. Check out our new promo video and let us know what you think! …
Does the Coronavirus Quarantine Have You Working Remotely?
If you’re working from home due to the current global pandemic, welcome to the club! Though more companies than ever have experimented with flexible work arrangements in recent years, for many people, regularly working from home will be a totally new experience. While you may …
The 2021 Marketing Trends to Watch
We are finally approaching the end of 2020, and we think we speak for everyone when we say we can’t wait to close this particular book. While 2020 has had plenty of bright spots, it has also been a rough and unpredictable year in many …
Our Favorite Team Communication Apps for Working Remotely
If your team has recently transitioned to working from home, communication is one of the biggest hurdles you might be facing right now—and with good reason. If you’re used to popping over to someone’s desk or jumping in a meeting room to clarify details on …
Planning Ahead for Marketing in the Holiday Season
Right now, the holidays may feel extremely far away—but as fast as this year is going by, they’ll be here before we know it! For many businesses, the holidays are the busiest season of the year, and they often have a way of sneaking up …
4 Reasons Why SEO is Important for Small Businesses
Search engine optimization (SEO) is an essential tool for digital marketing. Essentially, improving your SEO involves making your website more user-friendly and offering quality content integrated with keywords in order to increase your ranking on search engines’ results pages. Simply put, it’s the process of …
The Importance of an “About Us” Page for Your Business
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable. …
4 Benefits of a Blog for a Small Business Website
If you haven’t started a blog for your business yet, now is a fantastic time to make it happen. While adding a blog to your small business site may feel like yet another thing to pile on your plate, blogging is one of the best …
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