Your Guide to Customer Birthday Emails
Who doesn’t love birthdays? Regardless of how you feel about getting older, the opportunity to celebrate another trip around the fun is an exciting thing—and it’s made even better by the thoughtful contributions of those we love the most. While brands may not mean as …
4 Strategies to Get Good Business Reviews
Regardless of what industry your business is in, social proof is such an important thing to seek out. Customers list online reviews as one of the biggest factors that influence their purchase decisions, so focusing on getting good reviews for your business is a smart …
Spring Your Marketing Efforts Forward
While the debates about Daylight Savings Time are ongoing, we can all agree that getting more daylight is a good thing regardless—and this weekend makes it happen! As we spring our clocks forward this weekend, we thought it would be a good time to explore …
4 Reasons Why SEO is Important for Small Businesses
Search engine optimization (SEO) is an essential tool for digital marketing. Essentially, improving your SEO involves making your website more user-friendly and offering quality content integrated with keywords in order to increase your ranking on search engines’ results pages. Simply put, it’s the process of …
Why Every Business Needs an About Us Page
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable—and …
4 Benefits of a Blog for a Small Business Website
If you haven’t started a blog for your small business yet, now is a fantastic time to make it happen. While adding a blog to your small business site may feel like yet another thing to pile on your plate, blogging is one of the …
How to Repurpose Content Marketing Material
Making clean, quality content marketing material isn’t easy. It’s a true passion of ours, but even though we love it, we know it can be a ton of work! Figuring out what kind of content your audience wants takes true expertise—which is why once you …
Setting Your Marketing Strategy for the New Year
The end of Q4 is always a flurry of activity for businesses. While we technically still have just under a month to go, many small businesses opt to take the week between Christmas and New Year’s as a reset—meaning the end of your business year …
Creative Holiday Promotions for Your Small Business
For the majority of industries out there, the peak shopping season has officially arrived! The holidays are a magical time of year, but they also bring a lot of pressure with them, both personally and professionally. Trying to hit your Q4 goals, keep up with …
Incorporating Gratitude In Your Marketing Strategy
With fall underway and Thanksgiving around the corner, the season of gratitude is officially upon us! Showing gratitude has plenty of health benefits for people, but did you know that showing gratitude in your marketing strategy has benefits as well? If you’re hoping to show …
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