Planning Ahead for Marketing in the Holiday Season
Right now, the holidays may feel extremely far away—but as fast as this year is going by, they’ll be here before we know it! For many businesses, the holidays are the busiest season of the year, and they often have a way of sneaking up …
4 Reasons Why SEO is Important for Small Businesses
Search engine optimization (SEO) is an essential tool for digital marketing. Essentially, improving your SEO involves making your website more user-friendly and offering quality content integrated with keywords in order to increase your ranking on search engines’ results pages. Simply put, it’s the process of …
The Importance of an “About Us” Page for Your Business
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable. …
4 Benefits of a Blog for a Small Business Website
If you haven’t started a blog for your business yet, now is a fantastic time to make it happen. While adding a blog to your small business site may feel like yet another thing to pile on your plate, blogging is one of the best …
Keeping In Touch With Your Customers (Even In Difficult Times)
Regardless of what you want to call the current national climate—difficult, uncertain, unprecedented, totally nuts, etc.—it’s undeniable that 2020 has been one wild ride. If you’re a brand trying to figure out how to navigate it, you’re not alone! There is certainly no rule book …
4 Strategies to Encourage Customers to Leave Your Business Good Reviews
Regardless of what industry your business is in, social proof is such an important thing to seek out. Customers list online reviews as one of the biggest factors that influence their purchase decisions, so focusing on getting good reviews for your business is a smart …
Types of Customer Data and How Marketers Can Use It
Data-driven marketing is more than just a buzzy phrase—it is a great way to get to know your customers better and make sure you are utilizing your marketing budget to its fullest potential. Determining what data matters is no easy task, however. In the world …
Why Authenticity is Key to Successful Content Marketing
To say that the current climate for marketers is unprecedented would be an understatement—with the coronavirus pandemic impacting consumers across the country in very different ways, marketers have been forced to shift their strategies based on trial and error to navigate the new normal. While …
Tips for Creating Email Campaigns Your Customers Will Actually Read
Email campaigns are a great tool for any business looking to open up a direct line of communication with their customers. Nearly any business industry can benefit from investing in email marketing, and if done well, it can be a great way to boost your …
A Guide to Using Customer Reviews as a Marketing Campaign
For any type of business, having and leveraging the power of customer reviews is one of the best investments you can make into your success. Studies have found that the average customer reads at least 10 reviews before they decide that a business is trustworthy—and …
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