Does the Coronavirus Quarantine Have You Working Remotely?
If you’re working from home due to the current global pandemic, welcome to the club! Though more companies than ever have experimented with flexible work arrangements in recent years, for many people, regularly working from home will be a totally new experience. While you may …
The 2021 Marketing Trends to Watch
We are finally approaching the end of 2020, and we think we speak for everyone when we say we can’t wait to close this particular book. While 2020 has had plenty of bright spots, it has also been a rough and unpredictable year in many …
Our Favorite Team Communication Apps for Working Remotely
If your team has recently transitioned to working from home, communication is one of the biggest hurdles you might be facing right now—and with good reason. If you’re used to popping over to someone’s desk or jumping in a meeting room to clarify details on …
Planning Ahead for Marketing in the Holiday Season
Right now, the holidays may feel extremely far away—but as fast as this year is going by, they’ll be here before we know it! For many businesses, the holidays are the busiest season of the year, and they often have a way of sneaking up …
4 Reasons Why SEO is Important for Small Businesses
Search engine optimization (SEO) is an essential tool for digital marketing. Essentially, improving your SEO involves making your website more user-friendly and offering quality content integrated with keywords in order to increase your ranking on search engines’ results pages. Simply put, it’s the process of …
The Importance of an “About Us” Page for Your Business
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable. …
4 Benefits of a Blog for a Small Business Website
If you haven’t started a blog for your business yet, now is a fantastic time to make it happen. While adding a blog to your small business site may feel like yet another thing to pile on your plate, blogging is one of the best …
Keeping In Touch With Your Customers (Even In Difficult Times)
Regardless of what you want to call the current national climate—difficult, uncertain, unprecedented, totally nuts, etc.—it’s undeniable that 2020 has been one wild ride. If you’re a brand trying to figure out how to navigate it, you’re not alone! There is certainly no rule book …
4 Strategies to Encourage Customers to Leave Your Business Good Reviews
Regardless of what industry your business is in, social proof is such an important thing to seek out. Customers list online reviews as one of the biggest factors that influence their purchase decisions, so focusing on getting good reviews for your business is a smart …
Types of Customer Data and How Marketers Can Use It
Data-driven marketing is more than just a buzzy phrase—it is a great way to get to know your customers better and make sure you are utilizing your marketing budget to its fullest potential. Determining what data matters is no easy task, however. In the world …
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