Why Authenticity is Key to Successful Content Marketing
To say that the current climate for marketers is unprecedented would be an understatement—as we finally approach the light at the end of the tunnel in regards to the coronavirus pandemic, marketers in every industry have been dealing with curveball after curveball throughout the past …
Ideas for Customer Appreciation Initiatives
Spreading kindness is always a good idea—especially if you’re a business looking to spread kindness to your customers! Your loyal fans are a big reason why your business has become successful, and finding creative ways to keep them engaged is a smart retention strategy. Making …
Our Favorite Team Communication Apps for Working Remotely
If your team has recently transitioned to working from home, communication is one of the biggest hurdles you might be facing right now—and with good reason. If you’re used to popping over to someone’s desk or jumping in a meeting room to clarify details on …
Your Guide to Customer Birthday Emails
Who doesn’t love birthdays? Regardless of how you feel about getting older, the opportunity to celebrate another trip around the fun is an exciting thing—and it’s made even better by the thoughtful contributions of those we love the most. While brands may not mean as …
4 Strategies to Get Good Business Reviews
Regardless of what industry your business is in, social proof is such an important thing to seek out. Customers list online reviews as one of the biggest factors that influence their purchase decisions, so focusing on getting good reviews for your business is a smart …
Spring Your Marketing Efforts Forward
While the debates about Daylight Savings Time are ongoing, we can all agree that getting more daylight is a good thing regardless—and this weekend makes it happen! As we spring our clocks forward this weekend, we thought it would be a good time to explore …
4 Reasons Why SEO is Important for Small Businesses
Search engine optimization (SEO) is an essential tool for digital marketing. Essentially, improving your SEO involves making your website more user-friendly and offering quality content integrated with keywords in order to increase your ranking on search engines’ results pages. Simply put, it’s the process of …
Why Every Business Needs an About Us Page
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable—and …
4 Benefits of a Blog for a Small Business Website
If you haven’t started a blog for your small business yet, now is a fantastic time to make it happen. While adding a blog to your small business site may feel like yet another thing to pile on your plate, blogging is one of the …
How to Repurpose Content Marketing Material
Making clean, quality content marketing material isn’t easy. It’s a true passion of ours, but even though we love it, we know it can be a ton of work! Figuring out what kind of content your audience wants takes true expertise—which is why once you …
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