If you’ve been on social media recently, you have likely noticed that videos are everywhere—even places where they didn’t used to be all that present. While everyday users are posting more videos, brands are, too. In fact, in 2022, 89% of marketers reported they were likely to maintain or ramp up their video investment in 2022. Clearly, there is a large market for video, so we took the time to compile some short-form video tips specific to the two biggest platforms: Instagram Reels and TikTok.
Instagram Reels vs. TikTok—What’s the Difference?
Before jumping into our short-form video tips, it’s essential to understand the differences between the two major players in the space. In the past several years, TikTok has exploded in popularity—and as an app that only does video, it’s a very specific type of platform.
TikTok’s popularity prompted Instagram to release its Reels feature in response, which allows users to post short-form videos directly within the Instagram app. Both platforms feature sound libraries, video effects, and advertising opportunities, but with different audience demographics; TikTok tends to skew younger, while Instagram has remained a hub for the millennial crowd.
Tips for Mastering TikTok Videos
TikTok is the video platform designed primarily for casual, off-the-cuff content. You’ll often find polished how-to’s and routine videos on your feed right alongside lighthearted dances and popular jokes. Because trends on the app move so fast, the most important thing for brands is to keep their finger on the pulse. Popular sounds, videos to stitch, and other effects gain notoriety and burn out quickly, so there’s a fine line between participating in a trend and showing up late to the party.
Tips for Mastering Instagram Reels
Reels leave space for a bit more polish and professionalism, while still being a lighthearted short-form video medium. Reels are a great way to feature collaborations, hype up product launches or other fun news, and showcase product details in real time. Experimenting with Reels can be less overwhelming, as Instagram users will already be familiar with the app’s interface—plus, the Instagram algorithm is heavily prioritizing accounts interacting with Reels, so it’s certainly worth the effort to play around with them.
If you’re interested in taking your photo and video collateral to the next level, we’re here to help! Contact us today to chat about all things social media marketing.