Branding is a vital thing for businesses to consider. Good branding not only shows potential customers what your business is, but it also makes a statement about your brand goals, sets you apart from the competition, and reflects a fresh, modern vibe.
On the flip side, bad or dated branding can hold your business back tremendously. Most industries are changing rapidly, and if your branding is stuck in the past, it might be creating barriers for your business without you even knowing it.
So how do you know where your own branding falls? If it’s been a while since you’ve made any changes or you’ve started to fall behind in your industry, it might be a good time to make some updates. Read on for the top 3 signs that a brand refresher is in the cards.
1. Your Brand no Longer Reflects Your Business Goals
Just like people, brands and businesses change over time—and if your business has evolved past its initial branding, a rebrand might be exactly what you need. Whether you feel like your business has the opportunity to target a new market or could just more effectively target your current one by reflecting a new look, rebranding can be the differentiator that brings your business’s past into the present day.
2. You’re Blending Into the Crowd
A business’s branding is like a virtual first impression—it lets customers know what to expect from your brand and sets you apart from the competition. However, if your branding is too similar to many other businesses in your industry, it may be causing confusion instead of clarification. The right branding will accentuate what qualities and features are different about your company to help you stand out from the crowd.
3. Your Visuals Have Become Dated
The world of graphic design moves faster than ever before, meaning the aesthetics of what is considered current or modern is changing rapidly. Many of the top companies have gone through various iterations of logos, fonts, and other branding materials as the tastes of the age change, and if your business has been around for a bit, an update might be something wise to consider. Dated branding sends the wrong message to consumers, so if you want your company to be considered fresh or cutting edge, it is something to avoid.