How to Tell Your Brand Story (and Why It Matters)
Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling …
4 Craft Beer Labels With an Eye-Catching Design
When it comes to adding design elements to your business, everything you produce can be a canvas for expressing creativity. Whether it be a logo, t-shirt, your website, or your overall brand strategy, every visual medium can communicate a bit about your business in a …
Examples of Copywriting Styles to Convey a Brand Message
When you’re honing in on your brand messaging, writing copy can be a big roadblock. While writing good copy is one of the most important things for businesses to master, it is important to dial in what you’re trying to say and how best to …
3 Reasons Why Slack’s Logo Design Is Successful
If you haven’t heard of it, Slack is an internal communication tool that offers messaging, file management, and collaborative tools for all businesses. This productive interface delivers a cooperative experience for your employees and is one of the leading communication tools for today’s top innovators. …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
4 Ways to Make Customers Fall in Love With Your Brand
In case you missed it, Valentine’s Day is right around the corner! Whether you love it or hate it, harnessing the power of love is something that all brands should take seriously as they work to win over the affections of consumers. Both during February …
3 Tips to Make the (Re)Branding Process Less Intimidating
Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or years, so it’s got to be “perfect.” Here are 3 tips to make this process less intimidating. 1. …
Creating an Authoritative Brand in Your Industry
Here on the blog, we talk a lot about the strategies and benefits behind content marketing, but today, we’re talking about the end goal of that content: creating an authoritative brand that educates customers and leads to a higher ROI for all your efforts. Being …
4 Types of Logos We Love (& Why!)
Creating the perfect logo is a foundation that a business’s branding is built upon—but with so many types of logos to choose from it may feel overwhelming to decide what you want! Worry not, because we are here to help you get inspired with four …
Email Marketing Strategies for the Holiday Season
The leaves are falling, the temperatures are cooling, and the busy holiday season is about to be in full swing—meaning now is the time to get your email marketing strategies finalized so you can make the most of it. In nearly any industry the holiday …
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