Four Types of Logos We Love (& Why!)
Creating the perfect logo is a foundation that a business’s branding is built upon—but with so many types of logos to choose from it may feel overwhelming to decide what you want! Worry not, because we are here to help you get inspired with four …
How Content Marketing Helps SEO for Businesses
For business owners working hard to feed their bottom line, content marketing may seem more like a “nice to have” instead of a “totally necessary investment”—and we get that! Investing in blogs and webpage copywriting may not seem like something that directly translates into sales, …
How to Tell Your Brand Story (and Why It Matters)
Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling …
4 Craft Beer Labels With an Eye-Catching Design
When it comes to adding design elements to your business, everything you produce can be a canvas for expressing creativity. Whether it be a logo, t-shirt, your website, or your overall brand strategy, every visual medium can communicate a bit about your business in a …
Creating an Authoritative Brand in Your Industry
Here on the blog, we talk a lot about the strategies and benefits behind content marketing, but today, we’re talking about the end goal of that content: creating an authoritative brand that educates customers and leads to a higher ROI for all your efforts. Being …
4 Well-Designed Craft Beer Websites
To celebrate our first international client’s website launch for a badass brewery in Stuttgart, Germany, here are four well-designed craft beer websites we found while doing research on the project. Our passion for brand design is fueled by inspiration, and these designs were integral to …
3 Signs That It’s Time for a Branding Refresh
Branding is a vital thing for businesses to consider. Good branding not only shows potential customers what your business is, but it also makes a statement about your brand goals, sets you apart from the competition, and reflects a fresh, modern vibe. On the flip …
4 Ways to Make Customers Fall in Love With Your Brand
In case you missed it, Valentine’s Day is right around the corner! Whether you love it or hate it, harnessing the power of love is something that all brands should take seriously as they work to win over the affections of consumers—and we’re here to …
Using Colors in Branding: How to Harness Hues to Make Your Story Pop
When you’re deciding which direction to take your branding in, understanding how colors are perceived can be a tremendous help. We’re all familiar with the hunger-inducing red and yellow of the nation’s top fast-food chain, but even for smaller brands, the colors of your logo …
Why Every Business Needs an About Us Page
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable—and …
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