Examples of Copywriting Styles to Convey a Brand Message
When you’re honing in on your brand messaging, writing copy can be a big roadblock. While writing good copy is one of the most important things for businesses to master, it is important to dial in what you’re trying to say and how best to …
Harnessing User-Generated Content: Encouraging Customers to Generate Content and Its Benefits
In the realm of digital marketing, user-generated content (UGC) has emerged as a powerful force. It’s no longer just about brands pushing their messages; it’s about customers becoming active participants in the conversation. In this blog post, we’ll explore the concept of UGC, why it’s …
Business or Personal Branding: How to Decide What Works
In every industry or type of business, if you’re online (which you should be) you should have a business or personal branding strategy. Branding is how consumers come to recognize your business and build an opinion of it, and how you stand out from the …
3 Tips to Make the (Re)Branding Process Less Intimidating
Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or even years—so it’s got to be “perfect.” So here are 3 tips to make rebranding less intimidating. 3 …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
Warm Up Your Marketing Efforts for Fall
Fall is truly in full swing, and whether you’re #TeamPumpkinSpice or #TeamAppleCiderDonuts (personally, we’re both), it’s a delightful time of year! As the temperature and the number of daylight hours both go down, it’s important to make sure you’re prepared for the season ahead…both in …
How to Build Brand Loyalty Among Your Customer Base
When you think about how to build brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back …
Four Types of Logos We Love (& Why!)
Creating the perfect logo is a foundation that a business’s branding is built upon—but with so many types of logos to choose from it may feel overwhelming to decide what you want! Worry not, because we are here to help you get inspired with four …
How Content Marketing Helps SEO for Businesses
For business owners working hard to feed their bottom line, content marketing may seem more like a “nice to have” instead of a “totally necessary investment”—and we get that! Investing in blogs and webpage copywriting may not seem like something that directly translates into sales, …
How to Tell Your Brand Story (and Why It Matters)
Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling …
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