Category: Identity & Branding

Here on the blog, we talk a lot about the strategies and benefits behind content marketing, but today, we’re talking about the end goal of that content: creating an authoritative brand that educates customers and leads to a higher ROI for all your efforts. Being …

Creating the perfect logo is a foundation that a business’s branding is built upon—but with so many types of logos to choose from it may feel overwhelming to decide what you want! Worry not, because we are here to help you get inspired with four …

Branding is a vital thing for businesses to consider. Good branding not only shows potential customers what your business is, but it also makes a statement about your brand goals, sets you apart from the competition, and reflects a fresh, modern vibe. On the flip …

In case you missed it, Valentine’s Day is right around the corner! Whether you love it or hate it, harnessing the power of love is something that all brands should take seriously as they work to win over the affections of consumers—and we’re here to …

When you’re deciding which direction to take your branding in, understanding how colors are perceived can be a tremendous help. We’re all familiar with the hunger-inducing red and yellow of the nation’s top fast-food chain, but even for smaller brands, the colors of your logo …

When you think about how to build brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back …

In every industry or type of business, if you’re online (which you should be) you should have a business or personal branding strategy. Branding is how consumers come to recognize your business and build an opinion of it, and how you stand out from the …