How Content Marketing Helps SEO for Businesses
For business owners working hard to feed their bottom line, content marketing may seem more like a “nice to have” instead of a “totally necessary investment”—and we get that! Investing in blogs and webpage copywriting may not seem like something that directly translates into sales, …
Warm Up Your Marketing Efforts for Fall
As of September 22, the fall season has officially arrived! As the temperature and the number of daylight hours both go down, it’s important to make sure you’re prepared for the season ahead…both in your wardrobe and in your marketing efforts. For many businesses, the …
3 Signs That It’s Time for a Branding Refresh
Branding is a vital thing for businesses to consider. Good branding not only shows potential customers what your business is, but it also makes a statement about your brand goals, sets you apart from the competition, and reflects a fresh, modern vibe. On the flip …
Using Colors in Your Story: How to Harness Hues to Make Your Branding Pop
When you’re deciding which direction to take your branding in, understanding how colors are perceived can be a tremendous help. We’re all familiar with the hunger-inducing red and yellow of the nation’s top fast-food chain, but even for smaller brands, the colors of your logo …
The Importance of an “About Us” Page for Your Business
Sending the right message about your company is an important part of winning customers over. It’s true that your logo and general branding do most of the heavy lifting in this department, but communicating the brand’s mission in your own words is still extremely valuable. …
How to Build Brand Loyalty Among Your Customer Base
When you think about brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back program! Capturing a …
Business or Personal Branding: How to Decide What Works
In every industry or type of business, if you’re online (which you should be) you should have a branding strategy. Branding is how consumers come to recognize your business and build an opinion of it, and how you stand out from the rest of the …
4 Craft Beer Labels With an Eye-Catching Design
When it comes to adding design elements to your business, everything you produce can be a canvas to express creativity. Whether it be a logo, t-shirt, your website, or your overall brand strategy, every visual medium can communicate a bit about your business in a …
4 Charleston Restaurants Offering Curbside Takeaway (and their Awesome Logos)
It’s no surprise that Covid-19 has forced the food service industry to scramble to find ways to keep the doors open. Fortunately for us, we can still order the local Charleston food we know and love via curbside pickup. Here are 4 awesome Charleston restaurants …
Examples of Copywriting Styles to Convey a Brand Message
When you’re considering the type of message you want to get across with your brand, you may hit a roadblock when it comes to actually writing copy. While writing good copy is one of the most important things for businesses to master in their marketing …
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