Category: Identity & Branding

Here on the blog, we talk a lot about the strategies and benefits behind content marketing, but today, we’re talking about the end goal of that content: creating an authoritative brand that educates customers and leads to a higher ROI for all your efforts. Being …

Creating the perfect logo is a foundation that a business’s branding is built upon—but with so many types of logos to choose from it may feel overwhelming to decide what you want! Worry not, because we are here to help you get inspired with four …

The leaves are falling, the temperatures are cooling, and the busy holiday season is about to be in full swing—meaning now is the time to get your email marketing strategies finalized so you can make the most of it. In nearly any industry the holiday …

As of September 22, the fall season has officially arrived! As the temperature and the number of daylight hours both go down, it’s important to make sure you’re prepared for the season ahead…both in your wardrobe and in your marketing efforts. For many businesses, the …

Branding is a vital thing for businesses to consider. Good branding not only shows potential customers what your business is, but it also makes a statement about your brand goals, sets you apart from the competition, and reflects a fresh, modern vibe. On the flip …

When you’re deciding which direction to take your branding in, understanding how colors are perceived can be a tremendous help. We’re all familiar with the hunger-inducing red and yellow of the nation’s top fast-food chain, but even for smaller brands, the colors of your logo …

When you think about brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back program! Capturing a …