Social media is good for a lot of things—keeping in touch with your audience, giving users relevant information about your business, and spreading the word about specials and deals are the main things that come to mind, but does it impact your SEO as well? Well, the short answer is yes it does…but indirectly.
While some things like optimizing your images and bolstering up your product pages have a direct impact on SEO, social media has more of an indirect impact—but still an important one.
Basically, social media boosts your SEO by getting more eyes on your site’s content and increasing your traffic, which in turn tells search engines that you are an authority in your field. Below are some guidelines for exactly how social media helps your SEO rankings:
It Drives Traffic to Your Site
Overall traffic to your website is one of the major things that search engines factor in when they determine search result rankings, and social media is a fantastic way to bring in more clicks. By sharing links to your pages, blog posts, and products, you can send more traffic to your page and climb up in the search rankings.
Your Profiles Are Viable Search Results
The top social media sites such as Facebook, Instagram, Twitter, and LinkedIn have fantastic SEO rankings already—so if you have active profiles, those can shoot to the top of the search results so more people see your profiles when they search for relevant keywords.
It Boosts Your Local SEO
We’ve already shared some strategies for boosting your local SEO ranking, but because it is so important, it is worth mentioning again here. If you keep your business’ location updated on social, especially if you geotag your posts with your local city, users can find you more easily as they search through area businesses.
Your Content Marketing Can Be Shared
While you sharing your content marketing is a great way to get the word out about your blogs and newsletters, when other people share your content its reach can go even further. Social media makes it easy for third-party users to share these content pieces, getting more clicks to it and thus showing search engines how relevant it is to users’ searches.