Planning Ahead for Marketing in the Holiday Season

Right now, the holidays may feel extremely far away—but as fast as this year is going by, they’ll be here before we know it! For many businesses, the holidays are the busiest season of the year, and they often have a way of sneaking up on you fast.

While the holidays are certainly a noisy time for brands, it presents a great opportunity to connect with your customers in a new way. Planning ahead, coming up with creative promotions, and staying in touch will go a long way in making sure you’re top of mind for customers—which is really the gift that keeps on giving!

Tips for Planning Your Holiday Marketing

Start Early (Like Now!)

When it comes to planning out your marketing efforts, it’s really never too early to start. Now is a great time to begin thinking through how you’ll structure your holiday campaigns, what types of promotions you’d like to run, and what your schedule will be for publicity. By planning out your emails and social pushes ahead of time, you can make sure you’re prepared when it’s time to start rolling out your campaigns.

Consider Creating Gift Guides

Depending on what products or services you offer, curating gift guides can be a great way to give your customers ideas for what to buy for their loved ones. Gift guides by category or by person can be a big hit, and can provide you an opportunity to create bundles or promotions by item.

Come Up With Creative Promotions

With all the buzz surrounding Black Friday, Cyber Monday, and Christmas sales, it may feel difficult to cut through the noise so customers notice your promotions—which is why it’s important to get creative! Implementing giveaways, flash sales, or bundles with your gift guides can be a smart way to cut the clutter and get right to what your customers want (the sales!).

Make the Most of Your Social Media Channels

Social media continues to get more popular every single year, and as a result, it has become the default way that many customers look for information and updates from their favorite brands. With any promotion you decide to run, make sure you build up a social strategy to match—that way, even if customers aren’t yet on your email marketing list, they can still get updates on how you’re spreading the holiday cheer.

Need to work on your social media strategy ahead of the holiday season? Let us help! Contact us today to learn more about our services and how we can help.

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