In case you missed it, Valentine’s Day is right around the corner! Whether you love it or hate it, harnessing the power of love is something that all brands should take seriously as they work to win over the affections of consumers.
Both during February and throughout the year, investing time into making your customers love your brand is a wise choice. Consumers that love you are where rave reviews, extra engagement, and powerful purchases come from—so read on to discover how to make that happen for your business!
1. Use Social Media to Engage With Customers
Social media is not just for posting updates and CTAs. Regularly chatting and engaging with your brand’s followers builds up a repertoire and creates trust—and it turns out that trust is extremely important for brand success.
In a recent study, 83% of respondents said that trustworthiness was the top reason they favored a given brand. Engaging with your customers on social can be as simple as responding to every comment or resharing their posts on your story, and it will mean so much to the people you interact with.
2. Solve Your Target Audience’s Problems
When your audience receives marketing communications from your brand, whether it be an email, social post, or carrier pigeon, they don’t want to feel like just another recipient. To get users to love your brand, it’s important to show them how much you care.
Research what your target demographic is interested in, what they like, and (most importantly) what they need from a service such as yours…then tailor every sentence your brand sends out accordingly.
3. Show and Tell Your Story
Telling your story through engaging website copy and Instagram captions is a must, but so is having the visuals in place to catch consumers’ attention from the get-go.
Strong media visuals have been shown to significantly increase views, engagement, and response among consumers. Taking the time to get some quality photography and post the occasional behind-the-scenes video is a smart way to start that spark and gain your customers’ interest.
4. Always Add Value With Brand Messaging
Every day, consumers are inundated with a slew of emails, tweets, ads, catalogs, mailers…you get the point. There are so many brands competing for customer’s attention that misguided marketing attempts typically end up sounding like noise.
By committing to having marketing efforts that always add value to your customers’ lives, you can stand out from the crowd. Whether you’re providing quick tips for something related to your product or something funny to lift their moods on Monday afternoon, focus on putting out content that adds value to your brand’s followers instead of clutter.