When you think about brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back program!
Capturing a sense of loyalty from your customers is something that is so valuable to pursue as a business — in fact, over half of customers surveyed said they would happily pay more if they were happy with a brand’s service over their competitors.
But how can brands actually win this loyalty to keep their customers engaged? Here are three helpful tips:
Focus on the Customer Experience
While customer experience is a term that has been around for ages, the literal experience that customers have with your business are more important now than they have ever been. Customers want more for their money when they make a purchase, so giving them an incredible experience every time they do will surely set your brand apart. Simple things like addressing your customer by name in your email marketing and staying away from dry, boilerplate copy can do wonders to make customers smile every time you interact with them.
Stay (Authentically) in Touch
Customers are often bombarded with marketing messages, social media posts, and content marketing trying to grab their attention — and with all this digital clutter, it can be difficult to make a strong impact. That is why authenticity is so important for brands to capture in all their materials. By sharing things that your customers will genuinely care about and staying in touch with a solid social marketing strategy, you can provide value to their inboxes and newsfeeds instead of just noise.
Focus on Relationships More Than Transactions
No one wants to be just another number, and your customers aren’t any different. While every business is ultimately trying to create more transactions, the way you get there doesn’t involve shoving people through the buyer’s funnel. Instead, build relationships with your customers, no matter what stage of the funnel they’re in. And when they are ready to buy? They’ll definitely remember how important your brand has always made them feel!