Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling brand story—and if it’s done well, it will enable you to connect with your customers in a whole new way. If you’re deciding how to tell your brand story (or why it even matters if you have one at all), you’re in the right place.
Why Is Telling My Brand’s Story Important?
We’re all about content marketing over here, so it probably comes as no surprise that we think a brand story is super important…but when a company like Forbes calls brand storytelling the “future of marketing,” that’s third-party credibility that should have all brands taking note!
In any industry, your business is going to have competition in this day and age. Whether there’s another company doing things cheaper or getting their name out there more effectively, you’ll always have to fight for your spot in your customer’s hearts—and one of the best ways to win people over is by connecting with them on a new level. A mantra that often circulates in the world of content marketing is “words tell, emotions sell,” which is more than just a catchy saying. Studies have actually shown that customers use emotions more than they use logic to make purchasing decisions, so anything you can do to appeal to the heart of what you do is a worthwhile investment.
How Do I Tell My Brand’s Story?
Consider Why You Do What You Do
Every brand has a “why” behind their creation, and while we bet you know yours, you probably have never taken the time to fully put it into words. What problems does your brand solve? How are you changing the world/your industry/your area? What was the catalyst for getting started in the first place? Answering all these questions can help you articulate why your brand does what it does, and (most importantly) why customers should care.
Know Who You’re Talking To
Understanding your audience is key for crafting the perfect story. If you’re trying to hit the right tone with your current and future customers, you want to make sure your brand story is portraying the voice you want them to hear. If you haven’t yet, now would be a good time to start thinking about who your current customers are and who you want your brand to appeal to, so you can speak directly to the people that matter.
Getting people’s attention is a great thing for a brand, but it is important to remember that attention is valuable and fleeting—so keeping things simple and intriguing is key. An ideal brand story is going to be short, sweet, and to the point, which is why concise copy that still conveys emotion is a must. Keep things simple and your customers will thank you!
Need help getting your brand story to take just the right form? That’s what we love to do! Let us tell your story and connect you with more customers—contact us today to learn more!