Spreading kindness is always a good idea—especially if you’re a business looking to spread kindness to your customers! Your loyal fans are a big reason why your business has become successful, and finding creative ways to keep them engaged is a smart retention strategy. Making customers feel valued can lead to a stronger sense of brand loyalty, higher costs per transaction, and more word-of-mouth recommendations. So, check out our top ideas for customer appreciation initiatives below!
Ideas for Initiatives to Appreciate Your Customers
Start a Loyalty Program
If you don’t yet have a loyalty program going, now is the time to start one! Over 70% of consumers are more likely to recommend a business if it has a good loyalty program in place. With loyalty programs, you can offer points for dollars spent, a free item after a number of visits, or a discount for a length of time—and whichever perk you choose, it’s a great way to encourage people to prioritize choosing your business over your competitors.
Send Out Birthday Emails
Birthday emails provide a great way to stay top of mind for your customers and participate in their special day. Plus, research indicates that birthday emails have a 481% higher transaction rate than general promotional emails—so if you’re looking for a way to boost revenue and do something kind for your fans, look no further! If you want to get this initiative going, our deep dive on birthday emails is a great place to start.
Offer Extra Perks for Loyal Customers
Everyone can appreciate an extra perk, especially customers that continue to patronize your business on a regular basis. Advanced sales, extra discounts, or other types of exclusive promotions for those who frequently engage with your company is a great way to say “thank you” and increase your sales, too.
If you’d like more ideas for how you can increase your customers’ engagement with your business, we’d love to chat! Get in touch with us today to learn more about our marketing efforts.