Websites are so crucial in today’s growing technological age. Quite honestly, it is strange to think that before the internet people had to search through their local print Yellow Pages to find companies, whereas today most everything is shifting over to digital. However, this does not mean we can just create a website, deploy it, and then neglect it for a few years being left to wonder why no leads are coming in through the site. We conjured up some useful warnings signs when it is time to update the website.
1. Your Website Looks and Feels Outdated
The look and feel of your website are as important as the content you add to it. Today’s web standards are changing faster and faster than ever. Keeping up with some of the top design trends not only tells your customers that you care; it tells them that your brand is cutting edge. You owe it to yourself to reflect your brand message in the design of your site, updating the content every few years to enhance the usability and clarity. This helps keep your website looking fresh in the eyes of your visitors.
2. Your Website Has a Poor User Experience
Having a poor user experience within your site not only indicates you need a whole site overhaul but also prevents visitors from returning to your website. Sites with difficult navigation practices make it hard for the viewer to understand the use of your website but also the content or service that you are offering them. Having that user to developer relationship within your website is key to getting them to return to your website.
3. Website Traffic is Plummeting
The whole reason why you have a website is to connect with your audience, the people that keep your business or company running smoothly. Having low traffic not only hurts your potential revenue but also the company or business as a whole. So in short keep an eye on the metrics of your site and if traffic continues to diminish, it’s time for a re-design.
4. Not Mobile Friendly
One of the things that position your site to be highly ranked in SEO results depends on the performance of both the mobile and desktop versions of your site. if the mobile version of your site is not working effectively or you down right have not considered mobile-friendliness within your website, it could lower your SEO ranking. So in return, mobile optimization should be a priority when building your site and or updating it.
5. Low SEO Ranking or None at All
SEO, or Search Engine Optimization, is a series of techniques that determine whether your site can be found on search engines without much effort. In other words, having good SEO gives your website the edge it needs to show up in people’s search engine when searching relevant content. If your website has low SEO rankings then it is most likely that time of the month to sit down, drink some coffee and update your website.
So, maybe it’s been a few years (or decades) since you’ve last updated your site. We have solutions that fit every budget and cover a wide variety of end uses whether you need an e-commerce solution or just a beautiful brochure site. Give us a call today and let’s get the process started to overhauling your site and bringing in more leads!