Websites are so crucial in today’s technological age. Not too long ago, people had to search through their local Yellow Pages to find companies—today, that search has been replaced with Google. Given the importance of websites, investing in a solid one for your company is key. If it’s been a long time since you’ve had your website updated, read on to learn if it’s time to refresh your designs.
How to Know if It’s Time to Update Your Website
1. Your Website Looks and Feels Outdated
The look and feel of your website are as important as the content you add to it, and today’s web standards are changing faster than ever. Keeping up with some of the top design trends not only tells your customers that you care, but also tells them that your brand is cutting edge. You owe it to yourself to reflect your brand message in the design of your site, updating the content every few years to enhance the usability and clarity. This helps keep your website looking fresh in the eyes of your visitors.
2. Your Website Has a Poor User Experience
Having a poor user experience on your website is the biggest detractor of repeat visitors. Sites with difficult navigation practices make it hard for the viewer to understand how to use your website and make your content and services murky. If your website is clunky, disorganized, or otherwise confusing to use, it might be time for an overhaul.
3. Website Traffic is Plummeting
The whole reason why you have a website is to connect with your audience, and if that isn’t happening, it’s a clear sign that something is wrong. Having low traffic not only hurts your potential revenue but also the company or business as a whole. Keep an eye on the metrics of your site, and if traffic continues to diminish, it’s may be a good time to consider a re-design.
4. Your Website Isn’t Mobile Friendly
Now that mobile browsing has become more prominent, your site’s mobile performance is just as important as its desktop performance in regards to your SEO ranking. If the mobile version of your site is not working effectively or you haven’t considered the mobile-friendliness of your site, it could lower your SEO ranking. If you haven’t prioritized making a website that’s accessible on mobile, make sure your updates include that functionality.
5. You Have a Low SEO Ranking (or None at All!)
SEO, or Search Engine Optimization, is a series of techniques that determine whether your site can be found on search engines without much effort. In other words, having good SEO gives your website the edge it needs to show up in people’s search engine when searching relevant content. If your website has low SEO rankings, it could mean that your content, design, or layout aren’t as optimized as they should be.
So, maybe it’s been a few years (or decades) since you’ve last updated your site. Whether you need an e-commerce solution or just a beautiful brochure site, we have solutions that fit every budget and cover a wide variety of end uses. Give us a call today and let’s get the process started!