What Should Be On Business Cards?
Though many things have changed quite a bit in the digital age, the need for business cards has undoubtedly persisted into the 21st century. Though we all have computers in the palms of our hands, if you are at a networking event or making connections …
Does Restaurant Menu Design Matter?
There are a lot of things that restaurants can do to make themselves stand out from the crowd—which is a good thing, because in this case, “the crowd” contains a lot of competition! Having a strong social media presence and a good website are a …
Are You Ready For a Web Design Refresh?
Websites are so crucial in today’s technological age. Not too long ago, people had to search through their local Yellow Pages to find companies—today, that search has been replaced with Google. Given the importance of websites, investing in a solid one for your company is …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
How to Make a Well Designed, Functional Website
For most people, websites are where the bulk of our information comes from in the digital age. Whether you’re reading news articles, looking up a how-to or seeking information about a brand, using a good website will totally transform the experience—and as designers, this ease …
How to Use Inspiration in the Creative Process
Inspiration is a powerful brainstorming tool when it comes to the project planning process. We all know that sometimes ideas don’t always come as easily as they should, which is why we seek out others that have worked within similar parameters and study what they …
Why Wireframes Are Important in the Web Design Process
Why Do Wireframes Exist? “A wireframe is a schematic, a blueprint, useful to help you and your programmers and designers think and communicate about the structure of the software or website you’re building.” (Balsamiq) When creating a user-oriented product like a website or mobile app, it’s easy …
5 Rules for Using Typography
One of the most important skills to master in the world of design is working with copy and typography. Text is a primary way that designers communicate to their users and viewers, and the right typography can instantaneously set your branding project apart. Below, we’ll …
3 Tips to Make the (Re)Branding Process Less Intimidating
Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or years, so it’s got to be “perfect.” Here are 3 tips to make this process less intimidating. 1. …
What is a Moodboard and why are they important?
Moodboards have become a pretty integral part of my design process. A moodboard is a collection of existing visual ideas – logos, photography, print design, web design, architectural design, brand identity, merchandise, etc… – that helps to capture the type of style direction we’re going …
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