What is a Moodboard and why are they important?
Moodboards have become a pretty integral part of my design process. A moodboard is a collection of existing visual ideas – logos, photography, print design, web design, architectural design, brand identity, merchandise, etc… – that helps to capture the type of style direction we’re going …
4 Well-Designed Health and Wellness Websites
Health and wellness is one of the hottest industries right now, and experts continue to poise it for further growth. While this is great for those in the space, it also indicates the need for brands to claim their market share by being competitive with …
Are You Ready for a Web Design Refresh?
Websites are so crucial in today’s growing technological age. Quite honestly, it is strange to think that before the internet people had to search through their local print Yellow Pages to find companies, whereas today most everything is shifting over to digital. However, this does …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect, but also, advocate …
How to Make a Well Designed, Functional Website
1. Make the Navigation Easy to Use. Navigation is the most important, highly utilized element of any website. It is the main way users get around while browsing your site so why not treat it with a little respect? You can do is give it …
Top Web Design Trends in 2019
Purposeful Animations Thanks to a multitude of JavaScript frameworks and libraries, along with new browser capabilities. Creating well thought out animations within the website DOM has never been easier. This undoubtfully has made this the biggest trend within web design and development. Motion graphics bring …
How to Use Inspiration in the Creative Process
The Bottom Line Inspiration is a powerful brainstorming tool when it comes to project planning process. We all know that sometimes ideas don’t always come as easily as they should, which is why we seek out others that have worked with similar parameters and study …
Why Wireframes are Important in the Web Design Process
Why They Exist “A wireframe is a schematic, a blueprint, useful to help you and your programmers and designers think and communicate about the structure of the software or website you’re building.” (Balsamiq) When creating a user-oriented product like a website or mobile app, sometimes we can …
5 Typography Rules
The most important skill to master in design is working with copy and typography. The reason for this is because the text is a primary way that designers communicate to their users or viewers. Quite honestly, learning how to use type effectively and efficiently is …
3 Tips to Make the (Re)Branding Process Less Intimidating
Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or years, so it’s got to be “perfect.” Here are 3 tips to make this process less intimidating. 1. …
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