Designing an Irresistible Landing Page: Best Practices for Conversions
In the world of digital marketing, landing pages are crucial components for converting visitors into leads or customers. A well-designed landing page has the power to captivate users, communicate a compelling message, and drive them to take a specific action. Whether you’re aiming to collect …
The Ultimate Guide to Building an Effective Content Marketing Strategy
In the ever-evolving digital landscape, content marketing has emerged as a pivotal aspect of any successful marketing strategy. Creating valuable and engaging content not only helps businesses build brand awareness but also establishes them as industry thought leaders. However, without a well-defined content marketing strategy, …
5 Tips for Mastering Digital Marketing in Real Estate
In today’s fast-paced real estate industry, mastering digital marketing is crucial for staying ahead. At Port City Media, we’re here to help you optimize your digital efforts and achieve real estate success. Here are some valuable insights and actionable tips to enhance your online presence, …
Email Marketing Best Practices for 2023 and Beyond: Embracing the Future of Customer Engagement
Email marketing continues to be a dynamic and indispensable channel for businesses to connect with their audience. As we enter 2023, the world of email marketing is evolving rapidly, driven by technological advancements and changing customer preferences. To stay ahead of the curve and make …
Examples of Good E-Commerce Site Design
If you’re in the e-commerce space, you already know that the competition can be fierce out there. Between individual sellers, online mega-retailers, and in-person big box stores, it’s absolutely vital to stand out from the crowd—but how? One key way is through good e-commerce site …
How to Make a Functional Website
For most people, websites are where the bulk of our information comes from. Whether you’re reading news articles, looking up a how-to, or seeking information about a brand, using a good website will totally transform the experience—and as designers, this ease of use is something …
Why Wireframes Are Important in the Web Design Process
There are many elements that work together when designing a website, but have you ever wondered about wireframes specifically? Wireframes are a great way for designers to give themselves a blueprint before they get into the weeds of a design—by giving designers the ability to …
Website Features Users Value Most
A good website may be an investment, but it’s one of the best ones you can make for your business. Websites are an essential component of people finding and engaging with businesses, and users expect a nice looking, easy to navigate site from any brand …
4 Well-Designed Craft Beer Websites
To celebrate our first international client’s website launch for a badass brewery in Stuttgart, Germany, here are four well-designed craft beer websites we found while doing research on the project. Our passion for brand design is fueled by inspiration, and these designs were integral to …
3 Must-Know Tips to Optimize Your Website Images for SEO
If you were under the impression that having a photo-rich site meant you had fewer options for SEO optimization, that’s fortunately not the case! While search engines are not yet experts at indexing the images themselves to help your SEO rankings, they can make use …
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