To celebrate our first international client’s website launch for a badass brewery in Stuttgart, Germany, here are four well-designed craft beer websites we found while doing research on the project. Our passion for brand design is fueled by inspiration, and these designs were integral to our creative process.
Well-Designed Websites for Craft Beer Brands
Fort Point Beer Co.
This site showcases a clean use of typography and color, which is great because consumers are often drawn to designs with a simplistic functionality. This brand showcases its use of direct language and concise branding to keep your focus on the beer itself, featuring an interactive grid that showcases each unique beer flavor and packaging design. The colors of the showcase design match the color of the beer packaging, which indicates they are using a CMS for each beer selection. The page above establishes a “short and to the point” brand message while delivering a powerful, take-home message.
In contrast to the previous brand, STL Beer’s website uses a strong and vibrant color palette with simple illustrations to grab the user’s attention. Their beer pass at the bottom of the page is another strategic element to educate the user on standout call-to-action opportunities. Their brand story clearly resonates with the audience, framing brewing and beer as a way of life grounded in the history of St. Louis. Similar to the brand above, the interactive grid allows the user to explore all the establishments in the area.
If I had to choose a “brand favorite beer” it would be Calidad. The colors of this site are sublime and powerfully contrasting, pairing nicely with the imagery and snazzy animations. They have the option for consumers to become supporters by purchasing merch that falls in line with their brand image, providing an e-commerce element that expands audience appeal to the offline realm.
Oliver Brewing Co.
Speaking of well-curated sites, take a look at Oliver Brewing Co. This unique design approaches a black opaque exterior–pretty non-traditional in the beer industry. In addition, the typography treatment complements the traditional, yet modern style. Similar to Fort Point Beer Co., the site also has a showcase of its current selections of beers in a neutral color palette.
Whether you’re in the food and bev industry, or just looking for a fresh new look for your brand – we have an extensive list of services to help meet your needs. If you like what you see contact us to discuss your brand’s future goals.