By now, we’ve all heard about how a proper social media strategy is pretty much non-negotiable for any business, but if you’ve already implemented one, you may be wondering what happens next. Without high engagement, social posts can feel more like shouting into a void than actually benefitting your audience—and while people are likely seeing your posts and enjoying them, getting them to interact is the vital next step so you can see a return on your efforts.
So how do your get your audience to see your content and engage with it? Read on for some of our top tips and tricks to do just that.
Conduct Research on Your Target Demographic
To connect with your audience, you have to know who they are and what they want to see from you, so conducting research is key. It is helpful to know who you are targeting, what their pain points are, and what they might be looking to your product for, and then drafting your content strategy accordingly.
Make Social Media Posts Into Conversation Starters
While ultimately you want people who visit your social feeds to learn more about your products, if your content comes off as overtly sales-focused or one-sided, that’s a quick way to turn customers off. With every social post you make, consider how you can add value to your customers’ lives and get them to respond back—that could be asking a question at the end of a caption or sharing tips relevant to your audience that encourages them to respond.
Always Respond to Comments and Questions
Social media interaction is a two-way street, and by responding to your audience when they interact with you, you can encourage them to keep engaging with future posts. Try to always respond when people comment on your posts, whether it’s to answer a question or simply put a heart emoji under their response. Not only will this keep you chatting with your audience, but it can also boost your post in accordance with the social media algorithms, as well.
Keep the Content Coming
When it comes to building up your social media engagement, the consistency of your posts is so important. Make sure you are posting regular, high-quality content for your audience so they have plenty of chances to interact with you. If there’s nothing to comment on, there’s no reason for them to keep in touch. We recommend setting aside some time each week to schedule out your social posts (which is always something we can help with if you need extra assistance!).