The Importance of Good Business Photography
When customers interact with your brand, you want to be sure that they are getting the right message about your brand. Showcasing what makes your business special is a great way to stand out—and that’s why the importance of good business photography can’t be understated. …
Photography Basics: A Quick Overview Of Camera Settings
Whether you just got a sweet new camera (hopefully a Nikon) and are learning to use it or you’ve been comfortable shooting for years, one thing remains: basic camera settings can be f***ing confusing. Shutter speed, ISO, aperture, white balance…how do I use these to …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
5 Tips for Mastering Digital Marketing in Real Estate
In today’s fast-paced real estate industry, mastering digital marketing is crucial for staying ahead. At Port City Media, we’re here to help you optimize your digital efforts and achieve real estate success. Here are some valuable insights and actionable tips to enhance your online presence, …
The Rise of Video Marketing: Tips for Creating Engaging Video Content
In the fast-paced digital world, video marketing has emerged as a dominant force, capturing the attention of audiences and transforming the way businesses engage with their customers. As internet bandwidth has improved and social media platforms have embraced video content, the demand for video marketing …
How to Take Great Product Photos
Product photography is often considered the unsung hero of digital marketing. While there is a lot to be said for a good website, a strong social media presence, and engaging copy on product listings, if the photos are sub-par, the majority of that effort will …
Charleston Wine + Food Photography
A few months ago, the marketing team at the Charleston Wine + Food festival reached out to ask us to shoot an event at the William Aiken house downtown. Local vendors from all over Charleston gathered in this beautiful courtyard to provide food and cocktails …
Videos That Can Boost a Brand’s Marketing
If your brand has not yet experimented with video marketing, there’s no time like the present. The industry has seen so much growth with the rise of social media, and research indicates it’s poised to continue its upward trajectory. Social media users are watching more …
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