01. The Intro
The Chop Shop is an industrial themed, high-end salon in Atlanta, Georgia. They had an initial logo (see below), but wanted to explore and take the brand even further.
02. The Moodboard
![](https://i0.wp.com/portcity.co/wp-content/uploads/2019/06/Screen-Shot-2019-06-12-at-4.24.03-PM.png?resize=640%2C360&ssl=1)
The moodboard session was incredibly fun since the modern industrial style is right in my wheelhouse. Using Adobe InDesign, I knew I wanted to focus on rough textures, block lettering, and a touch of hand drawn to give it that rough rustic feel.
03. The Final Logo
The logo (created in Illustrator) includes a perfectly balanced script font called “Blackstone Script” and a chunky block sans called “Oatmeal Stout.” I love the way this all came together, especially in the mockups for the door decal! I’ll update this post with live photos once construction is completed!
![](https://i0.wp.com/portcity.co/wp-content/uploads/2019/07/c0b207707fb9a4dd2fc8d213b3dd1381b52a89a5-1.jpeg?resize=600%2C823&ssl=1)
![](https://i0.wp.com/portcity.co/wp-content/uploads/2019/07/a4b246e59051423b172c8035fd9916722f5243dd-1.jpeg?resize=640%2C622&ssl=1)
![](https://i0.wp.com/portcity.co/wp-content/uploads/2019/07/Chop-Shop-Logo-1.0.jpg?resize=640%2C448&ssl=1)
![](https://i0.wp.com/portcity.co/wp-content/uploads/2019/07/857469758eaefa6804be9dfb0be8e3750780fd39-1.jpeg?resize=640%2C249&ssl=1)