With fall underway and Thanksgiving around the corner, the season of gratitude is officially upon us! Showing gratitude has plenty of health benefits for people, but did you know that showing gratitude in your marketing strategy has benefits as well? If you’re hoping to show your customers just how grateful you are for their business, there’s really no better time to do it!
How Can Gratitude Help My Marketing Strategy?
We all like to feel appreciated, and your business’ customers are no different! By showing patrons or clients that you’re grateful, you can give your entire marketing a strategy a big boost. Relationship building is one of the most important things you can prioritize as a business owner, and showing thankfulness is a great way to do it.
Ideas for Adding Gratitude Into Your Marketing Strategy
There are plenty of ways you can add a bit of gratitude into your marketing strategy this season! Check out some of our top tips below:
Do a Special Sale for Repeat Customers
If you have access to a list of previous customers or clients, such as via your e-commerce website or email list, the Thanksgiving season is a great time to encourage a repeat purchase with an exclusive sale. Creating a coupon code for people who have shopped with you before or providing a discount for returning clients can serve as a great touchpoint with customers and show your thanks for their continued business.
Offer Special Perks for VIPs
If you are in a business where you have very close client connections or working relationships, going above and beyond for your VIPs can mean a lot. Small tokens of appreciation, such as a credit for a local coffee shop or a personalized note in the mail, will go such a long way as long as they’re heartfelt!
Introduce a Loyalty Program
Brand loyalty can be a powerful thing, and your most faithful customers are likely to be your biggest advocates out in the wild, too! A loyalty program as simple as a physical punch card or online reward points is a great way to keep customers coming back and show your thanks for their repeat business at the same time.
If you’re hoping to revamp your marketing strategy for the holidays, you can count on us to help! From email marketing to website building to social media management, we can handle it all. Contact us today to learn more!