3 Tips to Make the (Re)Branding Process Less Intimidating
Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or even years—so it’s got to be “perfect.” So here are 3 tips to make rebranding less intimidating. 3 …
How to Build Brand Loyalty Among Your Customer Base
When you think about how to build brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back …
Business or Personal Branding: How to Decide What Works
In every industry or type of business, if you’re online (which you should be) you should have a business or personal branding strategy. Branding is how consumers come to recognize your business and build an opinion of it, and how you stand out from the …
Email Marketing Strategies for the Holiday Season
The leaves are falling, the temperatures are cooling, and the busy holiday season is pretty much already in full swing—meaning now is the time to get your email marketing strategies finalized so you can make the most of it. In nearly any industry, the holiday …
Warm Up Your Marketing Efforts for Fall
Fall is truly in full swing, and whether you’re #TeamPumpkinSpice or #TeamAppleCiderDonuts (personally, we’re both), it’s a delightful time of year! As the temperature and the number of daylight hours both go down, it’s important to make sure you’re prepared for the season ahead…both in …
Examples of Copywriting Styles to Convey a Brand Message
When you’re honing in on your brand messaging, writing copy can be a big roadblock. While writing good copy is one of the most important things for businesses to master, it is important to dial in what you’re trying to say and how best to …
3 Reasons Why Slack’s Logo Design Is Successful
If you haven’t heard of it, Slack is an internal communication tool that offers messaging, file management, and collaborative tools for all businesses. This productive interface delivers a cooperative experience for your employees and is one of the leading communication tools for today’s top innovators. …
Becoming the Boss of Your Brand
3 Steps to Creating a Brand Purpose That Lasts Let’s be honest, as a business, your brand is your baby. You have to help it grow and develop across all digital platforms. Your customers rely on your brand to not only connect with them, but …
4 Charleston Restaurants Offering Curbside Takeaway (and their Awesome Logos)
It’s no surprise that Covid-19 has forced the food service industry to scramble to find ways to keep the doors open. Fortunately for us, we can still order the local Charleston food we know and love via curbside pickup. Here are 4 awesome Charleston restaurants …
Creative Ways Brands Have Responded to the Coronavirus Pandemic
With the rise of the global Coronavirus Pandemic, marketers have been thrown into a tailspin trying to adapt their strategies to match. While most brands have avoided the typical “brand fails” we’ve become accustomed to anytime big news hits, there are a few that have …
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